The Value of Networking

Ever hear the phrase “go back to the basics” when all else fails?  One marketing concept that has been around for years is “networking”.  With the Internet it is becoming more popular all the time. Some of the latest networking we have seen has been via the Internet.  ActiveRain, LinkedIn, MySpace, Facebook are just some of the more popular networking sites. With technology however, the face to face networking has been less convenient but it is still very important in today’s society.  It is a grand opportunity to obtain customers, business opportunities and share ideas and the like.

Organized networking groups are everywhere.  The Chamber of Commerce, Toastmasters, Business and Networking International, just to name a few, can be found in most major markets throughout the world.  With a little homework and minimal cost, you can join one or more groups in your local market and experience the potential of untapped prospects.

Keep in mind, you can always form your own networking group. You can organize specific dates, times and locations convenient for everyone. Be sure to invite a variety of knowledge and experience that are all related in some way shape or form. You have total control of the size of attendees and the like minded professionals that will be meeting.

Either option provides an opportunity to meet people and share ideas with folks who have the same goal in mind. Let’s face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone else needs what you have and the success of any business starts with getting in front of more people.

Don’t forget your business cards when participating in a social networking group. Hand out two to every person you’re introduced to, one for them and the other so they can pass it on to a colleague or friend. If you don’t give them something to remember you by, they will most likely forget you.

At each meeting, you will be given the opportunity to give a one to two minute commercial about yourself and your products or services. Rehearse what you are going to say. Then rehearse it again. The spotlight will be on you and you want to make your first impression your best impression.

When researching networking groups or starting your own, try to limit the number of professionals within your own industry. In other words, if you are in the Real Estate business you wouldn’t want seven other Realtors in your group. The same would hold true for Insurance Brokers, Doctors, Contractors or other professionals.

Social or group networking, a fantastic and inexpensive way to meet new people. If organized correctly, it will take a minimal amount of your time and increase your productivity in business. And think of it this way, the worst case scenario is you make a few friends.

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