Entrepreneurs Wanted! – Social Media Tips

Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships.

Once you’ve confirmed your target market uses Facebook and Twitter, and you’re happy with your brand, messaging and systems for capturing leads, etc., here’s how the ABC system works:

Automate

First, set up systems to automate your broadcasts, feeds, updates, content.  On Twitter, this could be using Twitterfeed to automatically post your blog feed as tweets.  To pre-schedule tweets, use TweetLater and/or Hootsuite.

To update multiple social media sites, including Twitter, your Facebook personal profile, multiple Facebook Fan Pages,  LinkedIn,  FriendFeed and many more, Ping.fm works extremely well. To pre-schedule updates to multiple social sites, the best choice is HootSuite > Ping.fm.

Import your blog post on Facebook using the Notes app and/or the Networked Blogs app.

Aggregate all your social feeds into FriendFeed and add the FriendFeed app to your Facebook Profile.

There are many more ways to automate;  these are a great start.  However,  I do recommend not over-automating.  Pre-scheduling and auto-broadcasting are great to ensure you at least have some content going out daily.  But you’ll also want to generate real-time content/broadcasts too.

Broadcast

Broadcasts are what I call regular tweets (as opposed to @ replies),  Facebook status updates, posts on Facebook, blog posts and more. In fact, any way of pushing your message “out there.” This could be seen as more traditional “push marketing” though you’re not being pushy, per se. It’s important to broadcast your content and, in fact, broadcast others’ content in the form of retweets, favorites, social bookmarks and the Links app on Facebook.

Now the challenge with many businesses using social media is they stop at “B” – in other words, they just repeat the cycle of automate and broadcast,  automate and broadcast. It’s hard to know who’s behind the Twitter account or Facebook page. It’s all about pushing content and there’s hardly any engagement. So the third step is vital to your success in social media:

Connect

On Twitter, this is the art of joining, initiating and responding to conversations via @ replies. Using popular third party clients like Tweetdeck, Twhirl or Seesmic Desktop, you can easily track and respond to @yourname mentions.

Image On Facebook, create Friend Lists with your key contacts,  drag that friend list to the top of your News Feed and now that’s your default view. Then, even in just a few minutes a day on Facebook, you can easily connect by commenting appropriately.

Acknowledge your friends’ birthdays on both Facebook and Twitter. [On Facebook, all your friends' upcoming birthdays are listed on your Home Page on the right; you can also receive a weekly list of upcoming birthdays via regular email: click Settings > Account Settings > Notifications > under the first segment (Facebook) click Show More > make sure "Has a birthday coming up" is turned ON.]

Look for other occasions to celebrate and acknowledge. And, look for ways to introduce and promote others, compliment, add value.

Subscribe to a number of popular blogs and regularly post your comments.  When writing your own blog posts, encourage your readers to comment by asking stimulating questions.

Delegate

If you’re serious about integrating social media into your marketing efforts, before long you simply cannot manage everything yourself.  Depending on the size of your company, you may well have a member of staff who’s sole responsibility is to be the voice and face of the company, often called a “brandividual.”

Or, you may choose to hire a competent, trained VA (Virtual Assistant) or social networking assistant – at least to help set up and manage the basics.  I usually recommend you do not delegate your voice, though most of us know some celebrities have “ghost tweeters!” [There are many sources to find good VAs, including on Twitter via the directory Twellow.com - that way you can find, follow and monitor their style before even contacting them.]

One major task you can delegate is to track and monitor your reputation by setting up Google alerts and tweet alerts (via TweetBeep and/or TweetLater which is a suite of helpful Twitter tools).  Look for your evangelists who are always singing your praises so you can connect, empower and incentivize them more. And, also look for negative activity that needs to be responded to and ideally nipped in the bud. [The best book on reputation management is Radically Transparent by Andy Beal and Judy Strauss.]

Evaluate

As quickly as you set up your social media systems,  something new comes along or the big sites introduce new features.  Facebook are constantly adding a tweak here and there, sometimes minor but often major. It’s important you stay informed and regularly evaluate how your systems are working for you.  Are you meeting your objectives?  Are you getting a good ROI (return on investment) and ROT (return on time).  Have you thoroughly researched where your target market hang out most and are you reaching them effectively?  How can you think outside the box,  get more creative and innovative to stay ahead of the curve?

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Twitter Tips For Beginners – Get Free Twitter Tips

The simple fact of the matter is that Twitter is one of the fastest growing website on the planet, so if you are not already using twitter, the odds are you will be using it sooner or later, so lets start off right with some quick tips make sure you get the most out of your titter experience.

This article is to teach new twitter users and show people who are new to twitter what what to do and what not to do while on twitter. The twitter network is very simple, yet to many it is a very confusing social network to be involved in. There are only a few things that can be done, but it seems like vast universe for such a simple one, over at twitter.

So we are going to get right into it and start talking about how to tweet better, for those newbies a “tweet” simply refers to a twitter message.

Tweet Tips – Quick Twitter Tips To Help You Tweet Right

Never Spam!

Spam is just as much of a problem on twitter as it is in email, most people don’t think about it though. There has been more than one occasion that I have noticed a new follower of mine, followed them back and then went over to check out there profile to see what they are about, just to find the same message sent about a hundred times! This is not what twitter is about. If you are using twiter to promote a website or affiliate program and you would like to draw attention to it, there are other ways of doing it. So don’t be a twit, put your web address in your profile for all to see and mark a few choice tweets with your link in it as a favorite!

Add Value To Every Tweet

If you are only talking to a few friends on twitter, there is nothing wrong with sending tweets about what you are doing, or where you are at, or simple stuff. After all that is part of the fun of twitter, is staying in touch and up to date with all you friends. However many people are using twitter for business and in this case, nobody cares how many times you visited the john today or what you ate at McDonalds. However, if you are using twitter to attract new customers and drive traffic to a web site, you must add value to each tweet to give you account a good presence. By this I mean, give folks messages with meat, give links to good quality content, resources and freebies. This will make you look like a professional and will draw people into looking into what you are doing more seriously.

Reply To All Direct Messages On Twitter

I have ran into a lot of people who didn’t even know that you can send direct messages on twitter and I think that this is one of the most exciting parts of the twitter network. You can send a message to anybody you want on twitter as long as you are mutually following each other, by adding the at symbol “@” right before there user name. You will find your direct messages on the right side of your twitter home page. So don’t be a jerk, take time to reply to all messages and keep in contact with your twitter followers.

Follow Back, It’s Easy and Has Twitter Benefits

Twitter changed the way many other social networks on the web function, by giving the option to follow somebody who does not follow you back. Historically everybody who wanted to be friends had to both accept each other as friends, but not on twitter. So once an a while check your followers and follow the ones back that are only following you. This will let people know that you are not a robot and you are actually interested in what they are doing on twitter and what they are talking about on twitter.

Share News Stories, Videos and Great Content

It doesn’t seem like I can think of a person who does not like to know news before it happens. You know that guy in the office who alway says “yea I heard that yesterday” when you bring up some topical news? I am sure you do, so don’t be affraid to share popular news articles or breaking news links, people love it. This is a great way to keep the tweets coming and to keep all your tweeple up to date with whats going on in the world. I suggest checking digg or your favorite social bookmarking site for some new stories.

Videos are also a great teaser on twitter, everybody loves videos or any other powerful content. Don’t send a tweet every time you update a page, but if you write a great article, make sure to share it too!
Well that’s all for now, we will be updating this hub on a regular basis so make sure to check back for updates. We hope our quick twitter tips help you have a better twitter experience.

To Success,

Nick Simpson
Get Free Twitter Tactics

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By now the buzz is going around and people are jumping on Twitter daily.  Twitter’s Micro Blogging platform allows you to keep up with conversations daily.  So part of your daily activity is to post up new content and meet new people.  Trying to meet up with new people in our niche usually takes more time than we have or we are meeting up with people not interested or in another niche.

A Free service has come for you to Target your specific Niche call Twollo.

Using Twollo is easy, just type in your specific target and the system searches people in the Twitter Database tweeting about that current topic and now you have new followers.  The Video is a short overview in detail;

So now you can go out to Twollo daily and build a Niche targeted following.

For you convenience, I add the link here, go to Twollo