Branding is big business. Companies actually use a significant amount of their budget simply to build and fortify their brands. Brands identify a product and are used by consumers to associate a company with a specific business or service. When you’re marketing online to promote your blog or your business, easily one of the most effective means to build your brand is using an e-mail signature, one that will identify you and associate you with a specific type of service or information.

What exactly is an e-mail signature?

An e-mail signature is an identifier that you will usually include at the end of every e-mail message, article, post or thread that you send or publish online. It includes your name, your company, the title of your blog or website, its address and other contact information about you.

The e-mail signature is equivalent to a real world business card – its main purpose is to introduce you to visitors and readers and to provide them with a means to get in touch with you or find their way to your blog. It’s easy to set up and better yet, you can use it a thousand times each week and still not spend a single cent.

How important is an e-mail signature? Consider the posts in blogs, articles and comments that marketers and bloggers often leave online and on all those e-mails you receive. At the bottom, you’ll find the ubiquitous e-mail signature with a short description of the blogger and their contact information.

Click on the link provided and you’ll be brought to that blogger’s little space in the Web. Without a signature, it will be difficult indeed for anyone to locate that blogger’s URL or at least go through the trouble of seeking him out actively in search engines.

Writing a good and effective e-mail signature for your blog

Promoting your blog can be done in small yet effective steps. One of these is by using an effective e-mail signature. Here’s how to write an e-mail signature that will work for you and create buzz for your blog at the same time:

Check the e-mail application or program you’re using

Most e-mail applications popular today have a tool that allows you to set up your own e-mail signature. This tool will then automatically add your signature to every e-mail you send out.

Check your e-mail program for this tool. In Windows Mail or Outlook, for example, writing a good e-mail signature can be performed in just a few minutes with a few simple clicks. Use the signature editor on the program in case you want to make changes or use the signature only on specific e-mails you want to send out.

Include carefully chosen keywords

Other than your contact information, consider using keywords in the text link that are related to your blog’s subject. This will help increase that link’s relevance and popularity, promoting your blog in the process.

Keep it short but informative

Think about all the important information you’ll want to include in your e-mail signature – your name, contact information, blog title, address, etc. It’s a free country, so you pretty much have a choice on what you want to include but it’s best to stick only to the kind of information that will bring you the best results and promote your blog.

Keep your links minimal. One or two will do. Most readers find multiple links to different URLs a bit suspect, so it’s best to use only links to the blog where information related to your entry will be found.

Be prepared to be flexible

If you will be submitting some of your blog entries or e-mail content to article directories, find out if these directories have any submission guidelines you will have to comply with. Generally, you’ll find that directories or databases prefer plain text formatting and specific rules regarding placement, length and structure of your byline. Tweak your e-mail signature just a bit and you’ll be refused.

Since these aren’t your rules to bend, you’ll have no choice but to follow these submission guidelines so you can get back to the business of promoting your blog. To solve this, write multiple e-mail signatures and use these templates as needed. Then update these should changes occur.

This is also a good idea in case you will be sending out e-mails with a different theme. Changing the keywords on your text link will help increase its relevance and promote your blog.

Read my new posts on 7 Ways to Leave Comments and Drive Traffic and 4 Ways to Promote your Blog using Email Listings.

After you have been blogging for a while you will discover the number one method of gaining readership on a blog is actually through the use of blog comments.

First it creates a link back to your site, second others who read your comments and want to check out your stuff, have a chance. Now in the past there have only been two ways to comment on other blogs.

The first method is the whitehat method. This method involves searching for related blogs and reading the contents, then making a well thought out reply based on the article in question.

The problem with this method is its EXTREMELY time consuming. You need to make thousands of comments on blogs to get any sort of real traffic. This means you are going to be spending more time making comments then anything else. Not very appealing.

The other method is of course the blackhat method. The blackhat method requires a software to gather up related blogs and then send out a predefined comment to all of them.

The problem with this method is your comments are spam and its very obvious! No matter how well you write your spam comments, people will spot them. After all without reading an article, how are you going to make a well thought out reply to it?

So how do we do this the greyhat way and get the best of both worlds? First you need a firefox plugin called easyComment 1.1 (this plugin no longer works with firefox but still works with the the flock browser).

The easyComment plugin works by automatically filling the name, website, email, and comment fields of any wordpress blog comment form. Unfortunately at this point the plugin only works with wordpress blogs, not blogger or any of the other available blogging software.

When setting up the autoComment plugin you need a default comment that can be easily changed and doesn’t look like spam. I have pasted an example comment below so you can understand what I mean.

Hi there, this is my first time visiting your site and man I love it. This isn’t the kind of blog I normally read but the picture of “look around site and find a picture to prove you visited the blog” really drew me in. I am highly impressed. I will definitely return here again!

Now you should be able to see just based on my example comment what I am about to tell you. When you fill out the comment form on easyComment, make it so you can quickly glance around whatever blog you are at and pull out some key piece of information in a hurry, and replace the string in your comment.

After you have easyComment setup all you have to do is go to googles blog search and do a search for a keyword that has relevance to your blog. It helps if you change your preferences on google so you are displaying 100 results in your search listings.

Visit each page on the list and click the small text “easyComment” in the status bar of your web browser (see picture on the top left of this article if unclear). If the blog is a wordpress blog, the comment form will automatically be filled in, then just quickly finish the comment, submit, and go to another page.

If the blog is not a wordpress blog you will get an error saying “no comment form found”. If this happens, just go to the next blog on the list. Using this method you can easily comment on about 100 blogs in an hour.

Best of all they have a personal touch that shows you didn’t spam. )

Article Written by Bruce Bates of Blog Advertising
Other article resources: Easy Comment

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