Some Effective Brochure Design Tips And Tricks

Have you ever considered that a leaflet can be one of the most potent of all your marketing materials?

It is a simple piece of paper but the original impact that your leaflet makes is fundamental. If it’s shabby and uninviting your prospect is left with the same feeling. This will weaken your business development.

Having a brochure professionally designed and printed is a key to success in a jam-packed market. Taking the time to make sure that your brochure delivers all the key information in a way that is easily figured is something that only a professional can do.

If you are just starting out in business you may be tempted to do your leaflet yourself. When I first started in business I did everything myself – not a excellent choice. That is why it took me 12 years before I was even comparatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally designed materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A leaflet has to use eye-catching design. It has to be brief in terms of the content and last but not the least, it must be successful in tempting people to make that call of action.

Here are three key design principles to follow when producing a pamphlet. Use them and you will see your results flow.

1. The cover:

The cover is your sales representative. Booklets are quite passive tools and you are not often able to ‘walk’ individuals through your brochure. So you need to arouse people to read further. The cover is the beginning point so must be inviting and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your brochure. Take Apart these designs to see which excites you the most. Ask your friends their opinion. Does the cover answer the question WIFM? If it doesn’t energize and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay premiums later.

2. The Content:

Once they are past the cover then the message has to become the salesperson. So once again, the pressure is on to be good. Do not opt for cheap uneffective content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then engage one yourself.

Determine that all the fundamental questions that a future customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and deluge them with too much data at this point in time. Remember the brochure’s job is to energize and get people to call you.

3. The call for action:

If your future client has read the booklet then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or 1800 number clearly shown (in big letters) can make a important difference. Having an email address is a clear bonus. Make sure these two are clearly placed in large clear type.

Even give your customers a special coupon on the leaflet or reference code can help. But above all, make sure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. Individuals only buy something that is of value to THEM.

4. The part that got forgotten:

I did this on purpose and only said there were 3 points. Well the last point is the one that can get neglected. It is the ‘dummy’ one. Have you checked that you have these on your brochure:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Find out more about Brochure design and how it can transform your business using qualified graphic design professionals. Visit the Uber Article Directory to get a totally unique version of this article for reprint.

Tagged with: Advertising • blog marketing • brochure • brochure design • business • graphic design • graphics • marketing materials

Filed under: Blog Marketing

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