There are different types of affiliate marketing that makes merchants and buyers meet with the help of affiliates who promote the merchant’s goods or services. There exist different programs of affiliate marketing. Let us discuss the most common ones.
Pay Per Click (PPC)
Pay Per Click is the best type of affiliate programs popular with minor websites who wish to promote themselves. Those who subscribe for this program earn money whenever a visitor uses the link, banner or ad to go to the site of a merchant. The affiliate gets the money even if the visitor has not made any purchase. The disadvantage of this program is that you will not earn a lot of money with it (usually paid no more than a dollar for click).
Pay Per Performance (PPP)
Pay Per Performance is considered to be the most sought for program among the affiliates. Here the merchant gives the affiliate marketer money whenever the visitor referred to merchant’s site actually makes a purchase of offered goods or services. In this type of program the benefit is two-faceted. The merchant gets good savings, and the affiliate may earn up to 20% off the actual product price.
In fact, Pay Per Performance is further subdivided into two more programs: Pay Per Sales (PPS) and Pay Per Lead (PPL).
Pay Per Sale (PPS)
As it is easily understandable from the name, in a Pay Per Sale marketing program, the merchant pays the affiliate marketer some kind of agreed commission when the visitor that was referred by the affiliate to the merchant’s site factually buys a good or a service from the merchant’s site. The payment for the affiliate’s work is done in two ways: either as a commission off the price of the product sold or as a fixed fee for any kind of sale. In any case, the money an affiliate earn using this type of marketing program is much higher than in the Pay Per Click affiliate program.
Pay Per Lead (PPL)
Another type of affiliate marketing is Pay Per Lead. This is considered to be a variation of the Pay Per Sale type of affiliate marketing and is quite popular with such companies as insurance once, finance groups, etc. that are interested in the leads as they mean company growth. With this program the affiliate is paid when the visitor who was referred to the merchant’s site from the affiliate’s site fills in the application form or anything of the kind. Usually the affiliate gets a set fee which is usually close to the fee you get for Pay Per Sale program.
We have discussed the most common and popular affiliate marketing programs. In case you have set up your mind on entering affiliate marketing business it is up to you which one to choose.

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